Will you actually finish reading this? I challenge you, yes, you, to read this article in its entirety. Doesn’t sound like a challenge to you? We will see about that.
When individuals first start writing at an early age, they learn that an attention-grabbing title is one of the most important parts of creating an interesting piece of writing. What isn’t discussed as much as it should be, however, is keeping a reader’s attention. According to techcrunch.com, only 15 percent of readers read through a whole online article. This percentage can be shocking and even terrifying to content marketing agencies around the world.
Although the first few paragraphs of an article should contain the main idea of the article and maybe even some of the most important details, readers should not stop once they believe they have all the information they need. What some readers fail to realize is that there’s valuable information within the whole article, the most vital piece of information could even be within the last two sentences.
Moreover, the reader is not the only one missing out when they don’t read an entire article. Whether the writer is from the adventurous state of Utah or another location in the World, it is his or her job to engage readers. The responsibility of ensuring an article has interesting and engaging material lies in the hands of the content marketing company and the writer.
No matter what the topic of the article may be, the writer has a huge responsibility to produce not only professional and high-quality work, but to make sure the marketing content that he or she produces actually creates a positive and enjoyable experience for the reader.
Some writers may believe that they have their bases covered here because their writing is great. This kind of confidence is important; however, there are a few points even the best writers should keep in mind.
It is advised that content marketing companies educate and familiarize themselves with the different interests of their readers. Writing a piece that many readers will enjoy may be much simpler when the writer knows what the readers like.
Another point that may have been taught to writers since an early age, but is still equally important, is showing rather than telling. The writer should, in a sense, “paint a picture” with their words that tell their story. For example, say an article is about the great outdoors in Norway. Including details and making the story a visual experience can convey the message much better than if the writer simply states the facts.
Producing interesting material is the goal for most writers, and the only way to achieve this is to make sure that the reader will remain interested and hungry for more.