Author: Alison Parker

Does it Matter How Often You Blog?

I for one prefer to blog when I have something new to share and avoid jumping on a topic just because it’s trending or because all major bloggers are writing about it. I am not saying that I don´t follow relevant trending topics, but I’m not going to bandwagon jump […]

cybersecurity 2

Why Cybersecurity is Relevant to Copywriters

As a copywriter, you need to protect yourself against cybercrime. Your data is more valuable to cybercriminals than you might think, so even if you’re a freelancer and don’t think of yourself as a business owner, there’s every reason in the world to guard against becoming complacent. Client data, for […]

essay writing

The 7-Point Guide to Writing an Effective Essay

Whether you need it for a high school project, part of a college course or perhaps just to practice your creativity, writing an essay is no easy task. In fact, it’s one of the hardest things to conquer for many students around the globe. Whether you’re writing purely out of […]

social media

How Much Self Promotion Is Too Much?

With all the social media venues these days, it can be difficult to know just how much self promotion you can get away with. Lately I´ve been coaching a few clients on using social media, and one of the most common questions that comes up is “How much can I […]

5 reasons why we all need Ghost Writers

Blogging, while an engaging and entertaining experience, can also be something of a time suck. There comes a day when you realize you have lost half your day because you were sitting in front of a computer screen typing LOL as quickly as you could. Luckily, there is an easy […]

online marketing

How to Make an Effective Marketing Plan

Online marketing takes many forms and basically, you need to decide which ones suit you and your business best, then do them consistently. It’s quite possible to marketing your business online without ever spending a penny, so there’s really no excuse NOT to do it. Types of Online Marketing Social […]