writing articles

5 Tips for Writing Articles that Attract Attention

With so many articles floating around the Internet, have you ever wondered how you can make yours stand out from the crowd? If you’re writing in a popular niche your competition is at an all time high. If you’re writing for a lower profile niche, you still need to keep in mind that your field will only grow more popular over time.

Excellent content is essential on the Internet and quality articles are highly sought after. The only problem is helping your readers to quickly spot that your article submission is of the high quality, highly sought after variety in a sea of lackluster articles. This article covers 5 article marketing tips to help your articles stand out and grab the attention of readers.

Make your articles personal

Some of the most common complaints from readers are that:

  • They did not “connect” with the content article
  • The article is not relevant to the struggles that the reader faces in his or her life
  • The article is “dry” and doesn’t reveal any personality from the author

One easy solution is to write the article as if you were writing to one special person. Don’t try to satisfy everyone’s needs with one article. Instead, aim to help one specific person. When you take that approach you end up writing in a more conversational, personal way, and that helps you connect with readers.

Create personality driven articles that can’t be found elsewhere

Publishers often complain that they suffer from deja vu when it comes to articles. They feel like they’ve seen many of them before. The wording may be different and the authors may not know each other at all, but the information in the article is so generic, so unoriginal that the article becomes redundant.

As you’re creating content for the Internet, think about what differentiates you from everyone else in your niche. You have your own personality, your own way of explaining things, your own unique experiences to share in your articles. Focus on what sets you apart and play that up in the content you create.

Teach about things that are relevant to the needs of your readers

The main purpose of your articles is to provide information that your readers can use to improve the quality of some aspect of their lives. You can know what topics are relevant to your readers by listening closely to their questions, complaints, frustrations, and anxieties having to do with your niche. You can also do keyword research to get technical insight into what sorts of problems and questions your readers are trying to solve when they do searches in Google.

Write in an easy-to-read format

Did you know that a reader can decide at a glance whether he, or she will read your article or keep on browsing? Without reading a word of your content, some readers will decide to pass it by because it’s too hard to read. Here are a few simple things you can do to make your articles easier on the eyes:

  • Use bullet points
  • Incorporate numbered list items
  • Write in short paragraphs
  • Separate key sections of your article with sub-headings
  • Write in short, simple sentences
  • Use correct grammar and spelling

Create a title that attracts attention

The title is the first thing that your reader will see, and it can make or break your article. If you’ve crafted a good one, readers will decide to look at your article over other similar ones. If your title doesn’t stand out though, readers will pass your article by. Here’s how to create an effective title:

  • Tell what the article is about
  • State the benefit the reader will receive from reading your article
  • State the number of tips provided in the article (when appropriate)
  • Incorporate keywords associated with the article within the first four words and also again towards the end of the title

There are many elements that go into creating a piece of content that makes readers stop dead in their tracks. None of these tips is particularly hard to execute though. Which one will you try to incorporate in your next article?

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